Written by JustMiro
Today I would like to start a little series on “How to promote your NFT project“.
We all know how it usually works.
The standard process is to create hype before the mint. A little hint here and there about the utilities, basic road map, maybe even the website. Usually most of the “marketing” happens on X (Twitter) where you are hunting for Likes and RTs. If you are really determined, you post a “Tweet” at least once a day.
And for most cases that’s that.
You might have more determent projects that are working on gaining momentum in TG groups of other projects with something we usually call “collabs”. They are offering WL’s (whitelists) for the mint, making VC’s (video calls – or sometimes just audio calls), and maybe even showing a small Powerpoint presentation. Elysian Oddysey did an amazing job with that.
There is really nothing wrong with that and in the case of Elysian, this had an enormous success as it was easier for people to understand the whole ecosystem they built and wanted to build in the future.
Let’s say the mint period is successful and the project keeps going month after month. As we all know, we are currently in a difficult period of a Bear Market so “build it, they will come” does not really work. You really have to try to stay on top of your marketing.
As we all know, we are currently in a difficult period of a Bear Market so “build it, they will come” does not really work.
You have to look at your “Marketing” and think about it. Are you doing it right? Are you doing enough to promote your project? Are you “networking” enough?
Often, project owners are so deep in the state of the building, that they don’t realize their project is really something extraordinary but nobody knows about it.
So why not look at the Online companies or even RL companies, and what they are doing to be seen?
First of all, you need to think about the Human Attention Span. According to TheTreeTop.com it’s 8.25 seconds. That’s less than a goldfish. So you have 8.25 seconds to get the attention of people to get your message out. This is very important to consider. Why? Too long messages in TG, 2 hours long VCs, 3 hours Games, those sliding banners on your website, long project videos. Do you see the pattern?
Keep your message short and sweet. Be as clear as possible. Enhance it with emoticons, graphics, and short videos. And make sure to repeat that message as often as you can on your socials and/or Telegram.
It’s a start. look at your Marketing as a marathon, not a sprint. There is a lot to learn, but there are also way more free tools today than there were even a year ago. So don’t be afraid of Marketing and make sure everybody knows about your amazing NFT project.
JustMiro
“BSC NFTs have an amazing community of creators and members from different corners of the world. I previously had the opportunity to work with the WordPress and Divi Theme communities, which serve as great examples of cooperation and collaboration. I have always believed in the spirit of community, as the saying goes, ‘A Rising Tide Lifts All Boats.’ Degens who know me can tell I always prefer collaboration against rivalry. There is so much to gain when we work together to make this technology more accesible for everyone out there.”
Love the start to how things look to run here with BSCFTFRENS
Thank you from Rich Pigz NFTs for all you’re hard work
Thank you Kris. Appreciate it. Rich pigz are doing a great job with promos and collabs. Keep going, bro.